Chapter Headings:
Chapter One: The Power of Setting Goals
Chapter Two: The Secret to Selling More Stuff
Chapter Three: Where Can I Find More Customers?
Chapter Four: Stepping Out of Your Comfort Zone
Chapter Five: Taking 100% Responsibility
Chapter Six: Creating Your Own Niche Market
Chapter Seven: The Issue of Personality And Your Business
Chapter Eight: How Your Brain Works and How to Whip it Into Shape
Chapter Nine: Looking for the Up Side
Chapter Ten: Marketing In Writing is Copywriting
Chapter Eleven: Are you A Control Freak?
Chapter Twelve: Feedback To Go Forward
Chapter Thirteen: Framing, or Putting Your Product Into a Worldview
Chapter Fourteen: An Attitude of Gratitude
Chapter Fifteen: Believing In Yourself
Chapter Sixteen: Word of Mouth Marketing
Chapter Seventeen: Cleaning Up and Completing the Messes of Life
Chapter Eighteen: Perception
Chapter Nineteen: Websites
Chapter Twenty: More On Writing Good Copy
Chapter Twenty-One: Finding More Time
Chapter Twenty-Two: Nine Steps to Attract More Customers
Chapter Twenty-Three: How To Win Friends And Influence People
Chapter Twenty-Four: Some Quotes to Ponder and Useful Lists
Chapter Twenty-Five: Body Language
Chapter Twenty-Six: Free Publicity
Chapter Twenty-Seven: Thinking For Success
Chapter Twenty-Eight: Covert Persuasion
Chapter Twenty Nine: Objections
Chapter Thirty: More About the Power of Words
Chapter Thirty-One: How To Motivate Yourself
Chapter Thirty-Two:
And The Dog Got Kicked
Comments From Readers:
"Ellie’s newsletters (now book) are great! I know how to raise quality alpacas, and how to make some pretty nice
products which I’m proud of, but marketing was at the bottom of the list of my abilities (before subscribing to the
newsletters on marketing). I needed Ellie’s help in setting and fulfilling goals. I knew the importance of setting
goals, but her approach to goal setting and meeting the goals is unique and it has helped me to solidify my
projected path in the alpaca business.
"Explanations of the difference between features and benefits opened my eyes. I’m learning how to write advertising
that will interest the customer by emphasizing the benefits of a product, not just the features.
I find a definite attitude of positive thinking throughout the letters which creates a “can do” mentality in my reading
experience. I’ve only received the first 13 issues and can hardly wait to receive more! I’d recommend this
information to anyone needing to increase their knowledge of marketing, whatever his or her end- product may be."
Joanne Smith
Airport Alpacas
Alpacas and Alpaca Products Made with Pride in the USA
Sylvania, Ohio and Englewood Florida
http://www.alpacanation.com/airportalpacas.asp
"When I started Gold Star Alpacas – New England’s Only Professional Alpaca Herd Sitting Service – I knew I
needed to promote my fledgling company in a way that stood out from all the many alpaca businesses that had
alpacas for sale. Because you see – I don’t own any alpacas! (If I owned alpacas, how could I leave to herd-sit for
other alpaca farmers?)
"I bought a copy of Ellie’s book and while the whole book is wonderful, for me the best thing was the part on how to
write good advertising copy – how to appeal to what my customer actually wants, not just make a boring list of the
stuff I do. A year and a half later, I’ve hired my first apprentice herd-sitter and I’ve added many new
services - including Camelidynamics training, and safe, sane, efficient Shearing, and Gold Star Alpacas is going gangbusters! A big Thanks to Ellie!!!"
Christy Hemenway
"New England's Only Professional Alpaca Herd Sitter"
207-449-1121
www.goldstaralpacas.com
"Growing Your Rural Business is a great way for anyone to get started, not only has it done wonderful things for my
goat business, it is a great tool to use in ALL aspects of your life. Just getting started? Need a boost out of a rut?
Then you have found the right book. If you want new ideas, new opportunities and excitement this is a must have
book.
"One of my favorite tools is the way Ellie explains visual planning and the Lollipop wheel, these tools along with “bite
size pieces” meaning taking small steps, will not only help you reach your bulls eye goal, it can be applied
anywhere in your life. Not only does she take you step by step the whole way through, she makes it enjoyable
reading along the way. Ellie’s book has really given me a positive way to look at my business and my life."
Sharyle Martin
Tumbleweed Ranch—Simply Nubians
Eastern Washington
"With our farm being a part of Agri-Tourism, I found Growing Your Rural Business' information on Word of Mouth
Marketing very interesting and tailored to our on-farm business (farm tours, seasonal store and website).
"We give tours to groups of from 1 - 60 people. We show a "fun" and informative 15 minute video and then visit
the pens. We end up back in the store where visitors can browse through products and informative posters. We
try to make each visit a memorable one.
"After reading your message, I see that I need to focus more than I have been on people's positive reactions to
our farm tour and presenting them to my "future" customers.
"Thanks for your guidance and making me really "think" about the details."
Click
here for more comments from readers...
